Jordan Lee
Growth Marketing Manager
Contact
New York, NY
jordan.lee@email.com
(646) 555-0188
jordanlee.co
Skills
- Paid social
- SEO
- Lifecycle email
- Google Analytics
- A/B testing
- Copywriting
- HubSpot
- Budget planning
Education
BA Communications
New York University · 2013 - 2017
Certifications
•Google Analytics 4
•HubSpot Inbound Marketing
Tools
•Klaviyo
•Figma
•Looker Studio
•Shopify
Summary
Growth marketer who pairs creative campaigns with honest measurement. Six years across B2C apps and D2C brands.
Experience
Growth Marketing Manager, Bloom SkincareFeb 2022 - Present
•Grew monthly revenue from email and SMS from $80K to $310K.
•Cut paid acquisition cost by 27% through creative testing on Meta and TikTok.
•Launched the referral programme that now drives 14% of new customers.
•Manage a $1.8M yearly budget and two agency partners.
Marketing Specialist, Fitly AppMar 2019 - Jan 2022
•Rebuilt onboarding emails, lifting week-one retention from 31% to 44%.
•Wrote the blog strategy that took organic sign-ups from 200 to 2,100 a month.
•Ran 60+ landing page tests, doubling trial conversion.
Marketing Coordinator, Hudson & PineJul 2017 - Feb 2019
•Coordinated launches for 12 product lines across social, email and retail partners.
Selected campaigns
•"Skin Honest" creator series: 4.2M views, 9,000 first orders in six weeks.
•Black Friday lifecycle flow: best revenue day in company history.
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Experience
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Product designer who turns messy workflows into simple screens. Five years across fintech and health, from first research interview to shipped, measured UI.
Skills
Figma · User research · Prototyping · Design systems · Usability testing · Accessibility · Information architecture · HTML/CSS
Experience
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